Our story

The PL^G team united with the view that no commercially successful technology has started with the premise that you first need to rewrite every system your company depends on, and that blockchain will be no different. For four years the team have been developing the technology – incorporating lessons learned from the failings of the popular cryptocurrency-based blockchains that we have observed from 2014-onward.

The internationally-based teams bring a mixture of technical, regulatory, legal, and cultural understanding to the PL^G project.


Nick Williamson

Nick has been an active advocate of private chains in the blockchain community since 2010. He previously worked in finance hedge-funds and eGaming, before founding a number of blockchain start-ups and designing the original PLUG technology.

Zach LeBeau

A published novelist and TV and music producer, Zach has also overseen the management and establishment of a wide range of commercial entities all over the world from alternative energy to luxury clothing. In 2013, Zach moved to New York to become part of the decentralization phenomenon. In 2014, he co-founded SingularDTV, whose mission is to build a decentralized entertainment industry that empowers creators.

Ashley Kemball-Cook

Ashley has led a number of blockchain projects from concept to implementation. He is a trained business analyst and comes from a background in CSR.

Aaron McDonald

Aaron is a 20 year tech industry veteran with experience leading teams across all aspects of a technology company. Aaron has held leadership positions in large technology companies managing portfolios over $1b in value across engineering and architecture, product management, product development, marketing and sales.

Laura Bailey

Laura has founded a series of blockchain start-ups and brings with her 12 years of banking and technology experience.  She is a sought after advisor and speaker and is a spokesperson for the British Blockchain Association.

David Smith

David is a highly experienced blockchain developer.  Originally working at Credits as a developer, he now heads the engineering department at Qadre and provides architectural oversight of Qadre’s technologies. His previous experience ranges from Online Payments and Aeronautics, to Virtual/Augmented Reality and Mobile Biometrics.

Development team

Bradley Raby
Programme Director

Having held leadership roles in London, Singapore and New Zealand, Bradley has been responsible for delivering a number of significant change programmes to both public and private sectors. He has been accountable for multiple services and business units and has manged the review, planning, process design and management of tech services in rapidly changing environments.

Daniele Edgecombe
Development Lead, UK

Daniel previously designed and built high performance services to allow digital video broadcasting, distribution and monetization of streaming entertainment content in a multi-tenanted B2B Video-on-Demand platform. Before that he gained experience designing and building in-house solutions, including user management, payment calculation, and contract verification systems for a nationwide D2D sales business in Australia.

David Smith
Product Manager, UK

David is an experienced blockchain developer. His previous experience ranges from Online Payments and Aeronautics, to Virtual/Augmented Reality and Mobile Biometrics.

Nathan Smith
Product Manager, NZ

Nathan has 20 years’ experience in technology solutions with his most previous role as the Head of Digital at technology consulting firm, Theta Consulting. Nathan is a highly experienced multi-domain architect with considerable experience delivering large complex projects.

Ahmed Hilali
Development Lead NZ

With over 10 years’ experience developing software on the cutting edge, Ahmed is a flexible and curious individual who has worked on everything from 3D graphics engines, to mobile apps, to database security layers.

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